Atlantic to build 'label of the future' with raft of senior appointments

Andre Paine

Atlantic UK GM Katie White has told Music Week that the label’s new leadership structure will make campaigns more “sophisticated” for the streaming era.

Since her appointment six months ago, the former Vice exec has worked with president Ben Cook on identifying key disciplines.

“We need to keep developing to become the label of the future,” said White.

Atlantic has hired Luke Tipping as creative director, conceptual. He has held senior roles at leading agencies and overseen global campaigns for ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...