'Glastonbury is a perfect opportunity': BMG's Alistair Norbury on the Kylie hits campaign

'Glastonbury is a perfect opportunity': BMG's Alistair Norbury on the Kylie hits campaign

Alistair Norbury, president, repertoire & marketing at BMG UK, has spoken to Music Week about the potential Glastonbury effect for Kylie Minogue. 

The singer releases a new greatest hits, Step Back In Time, on Friday (June 28). It lands just as Minogue prepares for the coveted Sunday afternoon legends slot at Glastonbury.

“The fact that she’s got the [legends] slot at Glastonbury on the Sunday is a perfect opportunity,” said Norbury. “This is one of our tent pole releases for the year, and the Glastonbury slot couldn’t be a better way to kick off that campaign. This is the platform that everyone wants.”

While Minogue’s career repertoire is with various labels, BMG is well placed to release her first full best of compilation since 2012. As well as being a JV with Warner Music, which controls the Parlophone material, the collection is a collaboration between BMG’s frontline and catalogue teams. It draws on BMG’s control of early catalogue and Minogue’s most recent album, Golden, which peaked at No.1 last April and has sales to date of 147,953, according to the Official Charts Company.

The Glastonbury slot couldn’t be a better way to kick off that campaign

Alistair Norbury

“That’s a perfect example of BMG working the frontline label – where we have Kylie signed – with our catalogue label, which has the PWL catalogue and the Deconstruction catalogue,” said Norbury “So we’re able to put together the Kylie best of. While we have licensed in other material, the Parlophone repertoire, this is about catalogue and frontline working together – and publishing, too, because we publish on a lot of material on that album, either via Kylie or co-writers.”

Norbury described the physical edition as “spectacular”.

“We’ve got very high hopes and [the album] will go all the way through to Christmas,” he said.

Commenting on the campaign, Peter Stack, EVP, global catalogue recordings, added: “We have been working on this for a year. And there is a lot more to come.” 

The album also features a new track, New York City. 

To read Emily Eavis and industry execs on the sales impact of Glastonbury pick up the latest issue – or subscribers can click here.

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