An official press release stated, “the AWAL partnership offers RaeLynn a full range of services including marketing, campaign coordination, A&R, radio, and global distribution.”
Speaking about the deal, Ron Cerrito, North American president, AWAL, said: “RaeLynn embodies all of the attributes we look for in an artist. By consistently building a strong fanbase and maintaining a clear vision of who she is as an artist, she has joined a new class of country artists. The AWAL, Round Here Records and RaeLynn partnership allows them to tap into our team’s expertise ranging from product management and radio promotion to digital and creative marketing. Sarah DeMarco and Kyle Avenarius have been on the front lines with the Round Here Records team, and we are proud to be part of launching the next chapter in RaeLynn’s career as an independent artist.”
RaeLynn added: “Signing to Round Here Records was an easy decision and I knew in my heart this was the right home for my music. I’ve known Tyler and BK for many years, and have always admired their electricity together as a team and as strong businessmen. They bring such incredible experience and knowledge of this business. To have artists like them – who are innovative and slaying the game at the helm of the label – adds something so unique and powerful. And alongside the AWAL team, this new platform gives me the support, and also the freedom, to build my brand in a unique way that we all envision. Can’t wait for this new chapter to begin!”
RaeLynn released her brand-new song Bra Off last week. She is working alongside producer Corey Crowder for her forthcoming EP which is expected for release early 2020.
Kerry Hansen, Big Enterprises president/manager, said: “Working with Round Here Records has brought an inspiring energy. Tyler and Brian are not afraid to take risks or break the mold, as they’ve done in their own careers, to help artists succeed. Their belief in RaeLynn and unique perspective on our industry truly propelled the launch of this brand new chapter and we’re excited to release music. Sharing our same vision, AWAL was the perfect global partner and we couldn’t be happier to have them on board team RaeLynn.”