The record label manager at Lush has told Music Week the roll-out of its latest vinyl release to all 105 UK stores shows the cosmetics brand is “taking music seriously”.
The retailer’s ECC label initially launched as an outlet for the music commissioned for its spa treatments. The company has since developed a deluxe vinyl strategy and is stocking the range in stores for the first time.
“The idea is to do 100 vinyl records,” said Lush co-founder Mark Constantine. ...
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