MQA and Merlin have announced a multi-year agreement that will support the world’s best-known independent labels to encode their master recordings in MQA’s technology.
Launched commercially in 2015, the MQA format is currently available on Tidal, and is compatible with a rapidly growing list of hardware products. MQA is in ongoing discussions with other delivery partners to enable streaming of master quality files.
Merlin acts collectively on behalf of thousands of independent record labels and distributors from more than 50 countries, allowing them effective access to new and emerging digital revenue streams. On their behalf, Merlin has agreed global deals with new-generation digital music services, including Deezer, Google Play, KKBOX, Pandora, Soundcloud, Spotify, Vevo and YouTube.
“MQA’s commitment is to provide exceptional sound quality from the studio recording all the way through to the consumer," said Mike Jbara, CEO of MQA. "We’re excited to work with the leaders of the independent community to further fuel the availability of master quality recordings for music fans.”
Merlin CEO Charles Caldas added: “We are delighted to be partnering with MQA. From our own data, we know that Merlin members’ repertoire performs best on paid-for subscription tiers, and it’s to this high-spending consumer demographic that hi-resolution audio will have the greatest appeal. Consequently, today’s future-facing agreement makes perfect sense – offering our independent label members a fast track entry point to an exciting segment of the streaming market, and ensuring they remain at its forefront.”