Now and forever: Compilations franchise can thrive in streaming age, says MD

Ben Homewood

Now That’s What I Call Music has been lauded as a “tried and trusted brand”, whose “consistent quality” has led to continued success.

Co-managing director Steve Pritchard, who runs Now with Peter Duckworth, has told Music Week he’s “very pleased” with its 97th edition, which is released on Friday via Sony Music CG/Virgin EMI and includes tracks by Little Mix, J Hus, Harry Styles and Katy Perry.

“I think it will do well,” he said. “Last year all three compilations ...

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