Positiva Vibes: Dance label to 'reap benefits' of global streaming

Andre Paine

Newly promoted Positiva MD Jason Ellis has told Music Week of his ambition to grow the brand internationally as the label racks up “incredible” streaming numbers.

Positiva, which is marking its 25th anniversary, has had global success with Jonas Blue, whose streaming tally has topped five billion, according to the label.

“The main thing is making sure the music is as strong as possible, and putting great campaigns around each release, especially social media and digitally,” said Ellis.

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