The Lost noise: New Virgin EMI label targets 'unique' acts

Andre Paine

Virgin EMI president Ted Cockle has told Music Week that its new Lost Ones imprint is developing a “sonically adventurous” roster.

The label has been launched with former Apple executive Ashley Sykes and ex-RCA A&R Barry Burt as co-MDs. Lost Ones – named after a Lauryn Hill song – is based in Shoreditch as a stand-alone brand, while drawing on Virgin EMI’s promotion and marketing teams.

“They can have all the time in the world to go and give the ...

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