Warner Music has today (January 30) announced that it has struck an agreement with the Istanbul-based Dogan Group, which will distribute Warner’s physical product in Turkey and represent its repertoire to Turkish-owned digital music platforms.
The new deal will also see Warner Music repertoire hosted on NetD, which is one of the Top 5 most viewed channels on YouTube, with nearly 13 million subscribers and 600 million monthly official video views. The repertoire will be hosted on dedicated playlists that NetD will promote on its home page and popular social media channels.
As part of the agreement, Warner Music will also partner with NetD’s influencer marketing network to create video content around Warner Music artists and songs that they will promote to their vast audience of predominantly Turkish viewers.
Turkey is one of the most exciting emerging markets in the world
Alfonso Perez Soto, Warner Music
Speaking about the deal, Alfonso Perez Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, said: “Turkey is one of the most exciting emerging markets in the world. We’re very focused on ensuring our artists have truly global impact and this deal will provide them with the best way to connect with Turkish music fans. It’s a really innovative approach to digital marketing and distribution and it’s great to be partnering with a company that has such an unbeatable local track record.”
Samsun Demir, CEO, DMC, added: "We take pride in assuming the representation in Turkey of the repertoire from one of most significant music companies in the world. This agreement will see us cooperate across so many areas. I believe it will enable better representation of Warner artists in our country, as well as acting as an important opportunity for our artists to be promoted in the rest of the world.”
The full-year results for WMG’s financial year in 2018, which ended September 30, saw the major record company grow its revenues by 12%, or 9.2% at constant currency, to $4.005 billion (£3.160bn). Digital revenue for the year powered up 20% (18.5% at constant currency) to $2.252bn (£1.777bn).