'Truly innovative': Atlantic's Callum Caulfield on his new marketing director role

Andre Paine

Newly-promoted Atlantic marketing director Callum Caulfield has described the combination of “excitement, creativity and data analysis” that drives campaigns in the streaming era.

Caulfield joined Atlantic in 2012 and has overseen the marketing for major 2018 releases from Jess Glynne, Anne-Marie and Twenty One Pilots, as well as The Greatest Showman and Ed Sheeran’s blockbuster ÷ album.

“It’s been a wonderful year of learning new skillsets, like marketing a soundtrack, working with Twenty One Pilots – a brilliant alternative record ...

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