Warner Bros launches new talent venture with songwriter Busbee's company Altadena

Warner Bros launches new talent venture with songwriter Busbee's company Altadena

Warner Bros is launching a joint venture with songwriter and producer Busbee's company Altadena in order to identify and develop new talent.

In addition the songwriter's company has also announced that it is establishing a creative partnership with Red Light Management and a worldwide publishing agreement with Warner/Chappell.

The agreement with Altadena will see the label provide a full range of services to its recording artists.

“I have taken steps throughout my career to pursue meaningful music and strong relationships," explained Busbee, who has worked with artists including Pink, Usher, Gwen Stefani and Keith Urban. "With the launch of Altadena, I’m excited to continue this pursuit in partnership with the incredible teams at Warner Bros Records, Warner/Chappell and Red Light.”

Welcoming the new collaboration, Warner Bros co-chairman and CEO Aaron Bay-Schuck indicated Altadena would help the label to identity new acts.

“At Warner Bros, we constantly seek to do business with the best and brightest creative minds and risk takers," he said.

"Busbee not only has an impressive track record of artist development but also of producing as well as writing top hits across multiple genres. He has the passion for spotting new talent and the vision to fuse the worlds of country, pop, and alternative in truly refreshing ways.”

The joint venture follows Warner Music Group CEO Max Lousada telling Music Week earlier this year that he was keen for the label to "to create a rich offering that is very dynamic and different from our competition". Indeed, Bay-Schuck himself was one of the CEO's first appointments, suggesting he wouid help inspire "a new era of reinvention". Bay-Schuck finally started at WBR in October and, alongside co-chairman and COO Tom Corson, the company has hit the ground running.

Lousada has made a similarly flying start at WMG, with a string of acquisitionsexecutive hirings and artist successesHe picked up the UK music industry’s highest honour, the Music Week Strat Award, earlier this year.

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