Warner Music Group has acquired Dutch electronic label Spinnin’ Records. The company is also home to a music publishing and artist management division.
The label’s roster includes Bob Sinclar, Chocolate Puma, Alok, Bassjackers and Oliver Heldens. Since its launch in 1999, Spinnin’ has released artists including Afrojack, Armand van Helden and Tiesto.
Spinnin’ Records will be run by its co-founder Roger de Graaf as CEO, who will work alongside Bart Cools, WMG’s EVP, global A&R and marketing, dance music. Following the acquisition, co-founder Eelko van Kooten has left the company.
Max Lousada, Chairman & CEO, Warner Music UK, who becomes WMG’s CEO, recorded music on October 1, said: "Warner's past, present and future are all about creating an environment in which incredible artists and entrepreneurs thrive. That's why I'm pleased to welcome Spinnin’ to our growing family of labels, each with its own cultural identity. Roger and the team aren’t just world leaders in dance music, but pioneers of new ways to break artists and build music brands. Together, we'll nurture and expand Spinnin's global community of hit-makers, DJs, producers, songwriters, and millions of passionate fans."
Stu Bergen, CEO, international & global commercial services, said: “We continue to expand our A&R activities around the world, through acquisitions, as well as organic investments. Spinnin’ is a company built for the streaming age, where the line between a local and a global hit, as well as the distinction between marketing and commerce, is blurring. For both companies, this acquisition will open up new possibilities for our artists, expand our global reach, and bring in fresh thinking. We look forward to working alongside our new colleagues on behalf of Spinnin’s artists and songwriters.”
Roger de Graaf said: “Spinnin’ has found the perfect home at Warner Music. Max, Stu, Bart, and the team really believe in our culture and commitment to artist development. They share our vision for growing Spinnin’ by creating even bigger opportunities for our artists and their music. It’s been an incredible journey so far and, as we look to the future, everyone at Spinnin’ Records would like to thank our close friend Eelko for everything he’s done for our company, artists, and industry. His partnership and leadership mean he will forever be part of the Spinnin’ family.”
MusicAllStars Management provides artist management services to DJ Carta, Curbi, Gregor Salto, Lucas & Steve, Mike Williams, Pep & Rash and Sam Feldt. It also acts as music publisher to songwriters including Afro Bros, Lucas & Steve, Sam Feldt, Stevie Appleton, Niels Geusebroek and Sidney Samson.
The label operates the Spinnin’ Records Talent Pool, an online platform where artists and producers can submit demos. It runs a weekly online radio show called Spinnin’ Sessions, and has built the brand into a live experience at events across Europe, Asia, and North America.
The acquisition follows international expansion for WMG, including purchase Gala in Russia, Gold Typhoon in China and X5 in Sweden.