Birmingham's Genting Arena has introduced a new hearing assistance system.

Installed within the arena bowl, the new licensed radio frequency analogue hearing system offers 100% coverage of all seating areas rather than just a few blocks, meaning hard of hearing customers can now book any seat they wish within the arena and still receive great sound quality.

Customers wishing to use the system will be able to book out a receiver pack with lanyard when they arrive on site; they can ...