Deezer has announced new venue partnerships with two of the world's busiest venues, Manchester Arena and the SSE Hydro in Glasgow.
As the official streaming partner for both venues, Deezer will curate and create a selection of relevant focused playlists with special content, which will be available on the venues' websites, customer emails and social media platforms.
The content aims to get fans get in the mood ahead of gigs, discover new bands which one day may grace the arena’s stage and relive the experience after attending the gig.
Phil Moore, Deezer’s VP of Northern & Southern EMEA, said: “We are excited to partner with two of the UK’s largest live music venues, bringing fans in both cities even more ways to enjoy music. Our dedicated playlists will fuel the anticipation around a performance and allow fans to easily find compilations of their favourite acts.”
Manchester Arena will also be offering Deezer-sponsored Wi-Fi later this year. The integration will offer fans a unique musical journey, with access to Deezer’s library of 53 million tracks and their own personal ‘Flow’ - a never-ending soundtrack offering current favourites mixed in with recommended new and old music, tailored to their personal tastes.
James Allen, general manager for Manchester Arena, said: “We are proud of our partnership with Deezer, it is such a natural fit bringing together two key growth areas of music industry and highlights our dedication to enhancing customer experience. We are excited to be paving the way for greater connectivity with the installation of a brand new Deezer-sponsored WiFi system, which will be operational this autumn across the whole arena for music fans to enjoy.”
Ross Easton, head of commercial, SSE Hydro, said: "We are delighted to bring Deezer on as an official partner for The SSE Hydro. Their specially curated playlists will give fans a new way to experience artists before they see them live on the Hydro stage - they can listen to the newest music, relive the classics and share the pre-gig excitement! This platform will bring an added layer to what it means to attend an event here."
Manchester Arena was third in Pollstar's arena ticket sales list in 2017, moving 1,167,544 tickets, one place ahead of The SSE Hydro, which sold 1,028,934 tickets last year.