Ed Sheeran's promoters warn against secondary market as stadium tour passes 1m sales

Ed Sheeran's promoters warn against secondary market as stadium tour passes 1m sales

Ed Sheeran has sold more than a million tickets for his 2018 stadium tour, promoters Kilimanjiro Live, DHP Family and AEG Presents have confirmed.

It has taken the singer little over a week to reach 1m sales for the tour, which begins on May 9 at Belfast’s Boucher Playing Fields.

The promoters have also detailed how fans can claim refunds against fraudlent Viagogo transactions relating to the tour, and revealed that up to 10,000 tickets purchased illegally by known touts have been cancelled.

The promoters and Sheeran’s team worked together in advance of the on-sale date to protect fans, and most profiteering companies heeded warnings not to trade and resell tickets that would instantly be cancelled. As a result, 90% of tickets have been delivered directly to fans at face value.

The promoters have been monitoring the sales transactions with the National Trading Standards Cyber Crime team and have identified multiple purchases that are in contravention of the terms and conditions for the sale of the Ed Sheeran tickets.

Up to 10,000 tickets have now been cancelled and are being returned back into the marketplace for purchase at face value via Twickets.

The process of analysing sales transactions and cancelling tickets known to have been purchased for resale purposes will continue until the tour takes place in May/June 2018.

However, it has emerged that Viagogo have not followed the promoters’ requests and some customers have fallen victim to hidden fees. The promoters urge anyone concerned to consult the FanFair Alliance website.

Promoters continue to advise fans not to buy from unauthorised sites, listing viagogo.com, edsheerantickets2018.com and ticket-selection.com as examples.

All ticket resales that have been identified as breaking the newly updated Consumer Rights Act have been reported to the Competition and Markets Authority.

Fans are advised to buy tickets through official outlets See Tickets and Ticketmaster.

Ed Sheeran will play the following dates:

9 May, Belfast, Boucher Playing Fields
24 May, Manchester, Etihad Stadium
25 May, Manchester, Etihad Stadium
26 May, Manchester, Etihad Stadium
27 May, Manchester, Etihad Stadium
1 June, Glasgow, Hampden Park
2 June, Glasgow, Hampden Park
3 June, Glasgow, Hampden Park
8 June, Newcastle, St James’ Park
9 June, Newcastle, St James’ Park
10 June, Newcastle, St James’ Park
14 June, London, Wembley Stadium connected by EE
15 June, London, Wembley Stadium connected by EE
16 June, London, Wembley Stadium connected by EE
17 June, London, Wembley Stadium connected by EE
22 June, Cardiff, Principality Stadium
23 June, Cardiff, Principality Stadium
24 June, Cardiff, Principality Stadium

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...