Ticketing firm Eventim UK has launched FanSALE, a new fan-to-fan, "fair value" ticket resale platform.
FanSALE has been launched in a bid to help ensure tickets get into the hands of genuine fans. Tickets are verified against Eventim UK’s ticketing system and cannot be resold at a highly inflated price.
According to Eventim, the platform's unique integration with UPS enables the tracking of tickets from the sellers preferred pickup point, to the delivery address. Fans will also be able to see the exact location of the seat they are purchasing.
Dale Ballentine, Eventim UK’s director of development, said: “FanSALE is about Fan First Thinking, we want to make sure fans get tickets for a fair price. We know that sometimes fans cannot attend their event as planned. FanSALE will help solve these problems, and ensure tickets are not sold at an extortionate price, making events more accessible for the real fans.”
Adam Webb, of FanFair Alliance, backed the move. "Research commissioned by FanFair last year highlighted that the majority of music fans would like a mechanism to resell their tickets if they can no longer attend an event," he said. "They don't want to profit, just to recoup their costs in a safe and efficient environment. It has been hugely positive to see a growing number of responsible ticketing companies, like Eventim, listen to consumers and move in this direction - and we hope more will follow in 2018."