Veteran ticketing specialist Tim Chambers has joined the board of B2B digital ticket platform Tixserve.
Chambers has more than 20 years experience in the business, having served as VP European development at Ticketmaster and SVP international corporate development for Live Nation, as well as being the founder of TicketWeb in the UK.
Tixserve has developed ‘track and trace’ technology to tackle the problem of ticket resale for high profile events, enabling organisers to know for certain who exactly is holding a ticket. It also empowers artists, promoters, and sports event organisers to decide whether a ticket can be exchanged or resold.
Chambers said: “The live entertainment sector is often slow to adopt the benefits of new technologies. It no longer makes sense to rely solely on paper tickets – especially when you look at the tremendous capabilities of a secure Tixserve digital ticket. The future of ticketing must incorporate seamless digital distribution with mobile authentication, and enhanced consumer services including event timings, line-ups and biographies, location maps, with added value merchandise up-sale opportunities. Tixserve does all of this, and more.”
The tech company has secured €250,000 in funding from Enterprise Ireland as part of its High Potential Start-Up programme. One of its private investors is renowned Irish businessman Dr Michael Smurfit.
Tixserve has located its operations centre at the high-tech MaynoothWorks facility on the campus of Maynooth University just 30 minutes from Dublin Airport.
Co-founder and MD of Tixserve, Patrick Kirby, said: “The Tixserve digital ticket fulfilment platform is a secure white label solution that can be used by existing ticket sellers to enhance the experience for ticket-purchasers, reduce costs and generate new revenue streams. Since our launch in 2017, we have successfully concluded a number of extensive private field trials with well-known venues and ticket agents in the United Kingdom and Ireland and we look forward to announcing details of commercial partnerships with these clients very soon.
"Tim Chambers brings a rich international experience and will help to steer the company as we target large global opportunities in the live event ticketing industry.”