Imagine Dragons will perform live at the 2019 UEFA Champions League Final Opening Ceremony presented by Pepsi.
The Grammy Award-winning rockers, who were named Spotify’s most-streamed group for 2018, will take to the stage minutes before kick-off between Liverpool and Tottenham Hotspur at the Metropolitano Stadium in Madrid on Saturday, June 1.
It follows last year’s performance by Dua Lipa in association with PepsiCo, Warner Music and Fuse, which is nominated in the Music & Brand Partnership category at tonight's Music Week Awards.
Dan Reynolds, lead singer for Imagine Dragons, said: “We're honored to be playing the UEFA Champions League Final Opening Ceremony with Pepsi for some of the most passionate sports fans on the planet. It's going to be a great show in Madrid.”
The ceremony, presented by Pepsi, will take place just over 10-minutes before the final gets underway.
“As a brand with a legendary history in both music and football, there is nothing bigger or better for Pepsi than the UEFA Champions League Final Opening Ceremony. Partnering with UEFA to bring live entertainment to the Final is an epic way to go all in for the passions we – and our fans – love,” said Natalia Filippociants, VP, marketing, global beverages, PepsiCo. “Each year, we have raised the performance bar and the energy in the stadium minutes before kick-off. And to be able to bring today’s ultimate rock band, Imagine Dragons, to the stage with us for what is sure to be an electrifying Final, is a true celebration of where this partnership has come – and where it is going.”
Guy-Laurent Epstein, UEFA Events SA marketing director, said: “We are extremely excited to be collaborating with Pepsi on the 2019 UEFA Champions League Final Opening Ceremony. For the fourth year running, the Opening Ceremony will bring music, entertainment and sport together in an epic experience for fans – and Pepsi is the perfect partner to help us do that.
"Last year’s performance by Dua Lipa was a great success, breaking records as our most-viewed, single piece of social media content ever. We know that Imagine Dragons are going to build on our fan’s excitement for the Opening Ceremony performance with a rock show football fans will never forget.”
In addition, Pepsi will be hosting fans at the UEFA Champions Festival in Madrid. The festival is open to the public and will showcase a number of musical acts across four days, with headline performances by Dimitri Vegas & Like Mike on Friday, May 31, and Simon Fuller's Now United, the pop group behind this year’s new Pepsi jingle, on Saturday, June 1.