Keychange receives €1.4 million funding from EU Commission

Keychange receives €1.4 million funding from EU Commission

The European partner network behind the Keychange gender balance initiative has received funding of €1.4 million (£1.15m) from the Creative Europe programme of the European Union.

The second phase of Keychange, which launches in September, will be led by Reeperbahn Festival, working closely alongside PRS Foundation (UK), Musikcentrum Ost (Sweden), Iceland Airwaves (Iceland), Tallinn Music Week/Shiftworks (Estonia) and BIME Festival (Spain). The new partners are Ireland Music Week/First Music Contact (Ireland), Oslo World Festival(Norway), Linecheck Festival/Innovation Hub(Italy), and SACEM (France).


Within the next four years we'll focus on concrete aims and measures to keep on creating a better, more inclusive music industry

Christina Schafers

Reeperbahn Festival Arts Programme 

Christina Schafers, head of Reeperbahn Festival Arts Programme, was recently appointed project lead for Keychange. She said: “The transformative power of Keychange is visible and increasing: Talented, smart and extremely well connected people and organisations join forces for the shared idea, that diversity is culturally enriching and economically more successful.

"Within the next four years we’ll focus on concrete aims and measures to keep on creating a better, more inclusive music industry. Since culture has always been a source of inspiration for necessary change, we look forward to inspiring and be part of the future of our society."

More details of the second phase of the programme, which will run from September 2019-23, will be unveiled at Reeperbahn Festival in Hamburg, Germany, in September. Keychange ambassador Kate Nash, as well as Barbara Gessler (European Commission), Alexander Schulz (Keychange co-founder and CEO of Reeperbahn Festival) will present details of Keychange 2.0 on Thursday, September 19 at 11am.

Since launching in September 2017, more than 250 music organisations from all over the world have signed the Keychange pledge towards achieving a 50/50 gender split across line-ups, conferences and commissions by 2022. In November 2018, Keychange presented a manifesto for change at the European Parliament in Brussels, with the aim of increasing and sustaining representation of marginalised genders in the music industry.

The new partnership team for Keychange 2.0 also includes:

Marie Fol, Reeperbahn Festival, Hamburg
Maxie Gedge, PRS Foundation, London
Mia TernstromMusikcentrum Ost, Stockholm
Ragnar BerthlingMusikcentrum Ost, Stockholm
Joe FranklandPRS Foundation, London
Francine Gorman, PRS Foundation, London
Lea KarwothReeperbahn Festival, Hamburg
Liam McMahon,PRS Foundation, London

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