O2 and AMG target tech breakthrough with new deal

James Hanley

New technology analysing crowd movements is to be installed in O2 Academy venues as part of O2’s new 10-year naming rights partnership with Live Nation and Academy Music Group (AMG).

The renewed alliance, first established in 2008 after Live Nation acquired a majority stake in AMG, secures O2 as the naming rights partner to 19 AMG venues in 13 cities for a further decade. Financial details have not been disclosed.

Following successful trials, O2 will install new technology in all ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...