Insomniac founder Pasquale Rotella has promised those attending this weekend’s EDC (Electric Daisy Carnival) that they can expect something “drastically different” from this year’s event.
In an interview with Music Week, Rotella says that the one-day dance event, which takes place at the Milton Keynes Bowl on Saturday, July 9th, will continue to evolve in its bid to stay ahead of the curve.
“We’re doing a very different thing to what we did when we started,” he said. “EDC continues to evolve, but the core values stay the same: people coming together, expressing their individuality and bringing the best in technology and art. If we were doing the same thing over and over, we’d get bored. We build these events because we’re fans of this culture and we’re always looking for what’s next. When you walk into the gates, every year it’s drastically different.”
Rotella also revealed that his record label, Insomniac Records, is set to re-launch having recently partnered with Interscope.
“We’re about to release [music from] some new artists and it’s really exciting; it’s a brand new record label,” Rotella continued. “We partnered with Interscope and we’re going to be unique in the way that we have this platform to get the music out there. Artists go straight from the studio to play these massive festivals. We can help really build them and get them recognised - take them from zero to a 100 a lot sooner."
You can read our interview with Rotella in full here.