See Tickets rolls out dynamic barcodes to combat secondary market

See Tickets rolls out dynamic barcodes to combat secondary market

See Tickets has launched highly secure and non-transferable digital tickets as it continues to combat the secondary market.     

Each digital ticket features a dynamically refreshing barcode, which is uniquely tied to a customer’s user account, mobile device and See Tickets app. The digital tickets will be used for the first time when the Declan McKenna tour goes on sale.

Rob Wilmshurst, CEO at See Tickets, said: “The launch of digital tickets is a major milestone in our persistent anti-secondary market strategy as we now have a secure ticketing solution we can offer to our clients to use at any venue, on any show. We hate touts.” 

Adam Webb, campaign manager for FanFair Alliance, said: “We welcome See Tickets’ continued efforts to keep tickets in the hands of genuine customers by investing in the development of secure, anti-tout technology. It should make the ticket purchasing and venue entry process safer, faster and more consumer-friendly.”

See Tickets’ music client list includes Glastonbury, SJM Concerts, Kilimanjaro, Universal Music Group, Alexandra Palace, One Inch Badge and Communion Music.   

In 2017 it launched its own ethical resale site, Fan to Fan, with more than 35,000 tickets sold through the site since then. See has rolled out bespoke anti-secondary market initiatives for artists including Ed Sheeran and the Arctic Monkeys, as well as devloping the photo ID registration system with Glastonbury which has eliminated touting at the festival.             

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