London's The O2 has announced the launch of Encore, a new brand which groups together the venue’s premium offerings.
The range includes Suites – private space and bar, Premium Seats – best seats guaranteed and the newly launched Club 101 – exclusive lounge space with fantastic views.
Encore, which was developed from research conducted with Premium members, offers more choice and more experiences to the market and guarantees the very best views of the stage from every seat. The new brand will see further investment made to the current offerings and is part of a wider strategy to further engage with the current market and reach new audiences.
The world's busiest music venue, The O2 hosted 209 performances of music, comedy, sport and entertainment last year, with sell-out spectaculars from the likes of Kendrick Lamar, Pearl Jam and Country To Country’s sixth year.
Upcoming shows include Olly Murs, Rita Ora, Hugh Jackman, Michael Buble, Tame Impala, Ariana Grande, Cher, Westlife, Little Mix and Rod Stewart.