The Ticket Factory has announced the appointment of Richard Howle as its new director of ticketing.
Under the leadership of NEC Group Arenas MD Phil Mead, Howle will be responsible for taking the Birmingham-based company forward by expanding its technological capabilities and further improving the user journey for both client and the ticket buyer.
Howle (pictured) has 18 years’ experience working in the ticketing industry with previous roles including commercial director for the Really Useful Theatres Group, and international sales director prior at AKA Promotions.
He said: "I am thrilled to join The Ticket Factory and to bring my experience of running in-house ticketing operations to the role. It is a company I have long admired with a well-deserved reputation for delivering excellence. I am looking forward to building The Ticket Factory brand at this pivotal point in the company's history, having just celebrated its tenth anniversary. Over the past decade, The Ticket Factory has established itself as an industry challenger in a highly competitive, fast-moving industry and has an exciting future ahead."
Howle is also a director of the governing council which oversees the work of STAR (Society of Ticket Agents and Retailers), the live entertainment ticketing industry’s self-regulatory body.
"Richard’s appointment will serve to further strengthen the offering of The Ticket Factory in an increasingly competitive marketplace," added Mead. "It has a unique partnership with the NEC Group Arenas, and with Richard’s direction, the businesses will be able to work even closer together to provide a seamless experience for clients and customers alike."