Ticketmaster has gone live with its new fan-to-fan ticket exchange after closing its Get Me In! and Seatwave resale sites.
Get Me In! officially closed today, while Seatwave, which Ticketmaster acquired in 2014, was shut down a few weeks ago.
Live Nation-owned Ticketmaster said that its new ticket exchange will allow fans to buy and sell tickets at the original price or less.
Announcing the move back in August, Ticketmaster UK MD Andrew Parsons said: “Our number one priority is to get tickets into the hands of fans so that they can go to the events they love. We know that fans are tired of seeing tickets being snapped up just to find them being resold for a profit on secondary websites, so we have taken action.
“Closing down our secondary sites and creating a ticket exchange on Ticketmaster has always been our long-term plan. We’re excited to launch our redesigned website which will make buying and selling tickets fast and simple, with all tickets in the same place.
“Our new Ticketmaster ticket exchange lets fans sell tickets they can’t use directly through their Ticketmaster account, for the price originally paid or less. Selling tickets through Ticketmaster is really simple: we do all the hard work and outline the maximum that can be charged for the ticket – and it doesn’t cost fans a penny to sell them.”
The decision to shut the sites followed a raft of negative publicity about services that facilitate profiteering and leaves only Viagogo and eBay-owned StubHub of the so-called "Big 4" secondary ticketing platforms. Viagogo was recently ordered to overhaul the way it does business following a landmark ruling in the High Court.