Face value ticket resale platform Twickets has launched in Australia with Ed Sheeran’s mammoth tour.
The UK star has used his website and social media platforms to direct fans to a specially created landing page [edsheeran.twickets.com.au] where they can sign up for email alerts as soon as tickets become available.
A number of other big names acts have also partnered with the platform, including Stormzy, Rag’N’Bone Man, Sigur Rós, DJ Shadow and folk star Laura Marling.
Twickets has also teamed up with Frontier Touring, one of Australia and New Zealand’s leading concert promoters, whose founder Michael Gudinski, who has been vocal in his opposition of secondary ticketing malpractice.
Dion Brant, COO of Frontier Touring said: “The last excuse used by scalping sites to justify their existence is that they 'provide a service to legitimate fans stuck with unwanted tickets.' We know this is really a cover for misleading and dishonest profiteering at the expense of fans and artists. Partnering with Twickets to provide a service where real fans can sell unwanted tickets in a transparent and fair way removes all legitimacy from other resale sites.”
Meanwhile, Twickets has announced another partnership with Australian promoter, Handsome Tours on the upcoming Australian tour for Stormzy, who has already sold out four of his six Gang Signs & Prayer Australia dates.
The Australian Twickets operation is being headed up by Danny Hannaford, former head of ticketing at Global Live. He commented: “It is great to get this venture off the ground in Australia. We have had many exciting conversations with promoters, managers and ticketing companies, and are very pleased to have Frontier Touring and so many exciting artists onboard. We look forward to announcing more in the coming weeks.”