Virgin Money keeps music vow despite pandemic

James Hanley

Virgin Money’s Ali O’Reilly has spoken of the brand’s unwavering commitment to music following the conclusion of its Unity Arena series.

Having earmarked music as key to its 2020 plans, O’Reilly said the bank was determined not to let the Covid-19 pandemic alter its course.

“We looked at ways we could keep that music narrative alive and do something that felt authentic to the brand,” said O’Reilly, senior manager – sponsorship, partnerships and events.

After exploring various proposals, Virgin opted ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...