'Ambitious' Sigma sign to Red Light Management

'Ambitious' Sigma sign to Red Light Management

UK dance act Sigma have signed to Red Light Management, who will work to build their US presence ahead of a sophomore album campaign.

As exclusively revealed in the latest issue of Music Week, the duo are now part of Red Light’s expanding electronic music division, which is headed up by LA-based managing partner Stephen Satterthwaite. The roster also includes Bonobo, Odesza and Duke Dumont.

“We’re putting together a really exciting team that will really push it globally and actually turn them into even more of a powerhouse than they already are,” said London-based manager Jamie Osman. “They strive to be ambitious and to reinvent themselves in the electronic space.”

Sigma are signed to Astralwerks in the US.

The 3 Beat-signed duo’s 2015 debut album, Life, is certified gold (125,064 sales – Official Charts Company). They have scored No.1 singles Nobody To Love (1,032,014 sales) and Changing feat. Paloma Faith (957,250), as well as collaborating with Birdy, Rita Ora and Take That.

Sigma’s previous single, Anywhere, stalled at No.90 and has 114,799 sales to date.

Satterthwaite told Music Week that the firm’s LA operation can connect electronic acts with key music supervisors for sync opportunities. The duo were previously represented by Management 16.

They strive to be ambitious and to reinvent themselves in the electronic space

Jamie Osman

The signing of Sigma coincides with the launch of a gaming and music division at Red Light. The company has revealed that it has appointed Will Morris as head of gaming.

Based out of Red Light’s LA office, Morris has years of experience in in E Sports gaming and gaming strategy within the electronic music Space. He recently activated campaigns with Twitch Prime for DeadMau5 and developed the music strategy for the E Sports Arena.

“I will be working closely with some of my favourite brands, artists, and events to build campaigns, solutions, and activations around music and gaming,” said Morris.

"Will’s experience in navigating the gaming and E Sports world within the music space is very impressive,” said Satterthwaite. “There are a huge amount of opportunities for studios, software, hardware and events whose customers and fans crossover into music. The endeavour provides a solution for these entities in the live music space, activation areas and for artists too. We’re excited to take this journey with Will.”

Marshmello, who was part of the Red Light roster until recently, made a major impact on gaming with his Fortnite avatar performance.

To read the full story, including the only interviews with Osman and Satterthwaite, see this week's print edition or click here. To subscribe and never miss a big industry story click here.

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