'They understand my vision': Anne-Marie manager Jazz Sherman on her new JV with UROK Management


Anne-Marie manager Jazz Sherman has left Rocket Music to set up a joint venture with UROK Management.

Sherman, who picked up the Breakthrough Manager gong at the Artist & Manager Awards earlier this month, has set up her own company, Hunger Mgmt, and will be supported by UROK, run by Roy and Sam Eldridge.

“After an amazing seven years at Rocket Music, I felt ready for the new challenge of building my own company,” Sherman told Music Week. “I’ve started Hunger Mgmt, where I currently manage Anne-Marie and Grace Barker, and have partnered up with Sam and Roy at UROK as I feel like they understand my vision and can help support and add value to what I do, helping me grow my business and roster.”

Anne-Marie has been one of the breakout successes of 2018, with her debut album Speak Your Mind (Asylum/Atlantic) selling 146,696 copies to date, according to the Official Charts Company. It is the highest-selling 2018 debut release so far this year.

Sherman joins a UROK operation that already handles the likes of Liam Gallagher (in conjunction with Debbie Gwyther), Jess Glynne, Tom Odell, Plan B and Jade Bird.

“We are so excited to be working with Jazz Sherman and helping her to build Hunger Mgmt,” Sam Eldridge told Music Week. “She is one of the most dynamic managers in the UK and we are proud to be able to support her in growing her business. It’s an amazing next step for the UROK team and Jazz couldn’t be a better partner to take it with.”

Sherman is the second high-profile manager to leave the Rocket stable this year, following Ed Sheeran manager Stuart Camp’s decision to go it alone with his Grumpy Old Management firm. Rocket set up a JV with Black Fox Management, which looks after last year’s biggest UK breakthrough artist, Rag’N’Bone Man, in 2017 and also partnered with Catherine McGrath's management this year.

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