BRITs link set to boost YouTube Music biz relations

Mark Sutherland

YouTube’s global head of music Lyor Cohen has pledged to “work more closely” with the music industry and artists after YouTube Music’s debut as the BRIT Awards’ official music app.

Cohen attended last week’s ceremony, which was livestreamed on YouTube. Stats were not available at press time, but Cohen was touting a big increase in livestream viewers, while Little Mix’s performance had over 1.8 million views. YouTube Music’s BRITs partnership came about despite a history of clashes between the BPI ...

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