Today (November 15), Dave Bradley and Andy Pritchard – who have both spent several years working in roles for some of the biggest names in music and entertainment, including Live Nation, WWE and Warner Music – have launched a new creative agency named CMND/CTRL. Through the new venture, they will offer design, digital and event solutions to “the noisier end of the industry”.
The pair have most recently collaborated on the rapidly-growing Heavy Music Awards, which celebrated its second year at London’s Koko in August.
Speaking about the launch, Dave Bradley, who co-promoted Download Festival until 2017 alongside national tours for the likes of Ghost, Gojira, Architects and WWE, said: “Andy and I have had ambitions for a long time to team up and use our combined talents to offer clients across music and entertainment a company that is as passionate about their artists and clients as they are.”
Andy Pritchard, who has run creative studio Designsixtyfour since 2012 and worked on projects for acts as diverse as Muse, Slipknot, Kanye West, Craig David and Bring Me The Horizon, added: “It’s a privilege to work in this industry and we have both been lucky enough to build our careers within it – but I think it’s our dedication to and understanding of heavy music that helps us produce campaigns that are effective and help to tell the artist’s story the right way.”
Bradley continued: “Heavy music doesn't stand still, it's built on passion and innovation. We are learning constantly, engaging with different demographics to find out what can work in other spaces and seeing what can translate to our own brand of music marketing, and to our clients’ needs. We’re not here to reinvent the wheel, we just believe in working hard to make a really great wheel.”
Picture (L-R): Andy Pritchard, Dave Bradley (Photo: Nick Suchak).