Top UK rock execs hopeful the ongoing series can open doors and offset streaming lag
Following on from Music Week’s report last week showing rock is lagging in streaming growth (29.75% compared to 36% across other genres), UK execs have greeted the arrival of The Radio 2 Rock Show With Johnnie Walker as a significant development.
“I am a big believer in the Butterfly Effect, and making a small change or development at one end of the spectrum may mean ...
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial