Sync Story: Ford/Kanye West

Ben Homewood

Kanye West might have released Power almost 10 years ago, but the track’s impact is showing no signs of weakness just yet.

Paco Rabanne previously used the song for its Invictus campaign, and now it features in Ford’s first major project of the decade. The car giant’s Bring On Tomorrow campaign focuses on electric cars, specifically the fact that Ford will release 14 of them this year.

AMV BBDO worked on the campaign with West’s publisher Sony/ATV and Universal, which ...

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