Sync Story: Mastercard/Camila Cabello

Ben Homewood

Mastercard has pulled off a masterstroke in collaborating with Camila Cabello to introduce its new ‘sound identity’.

After consulting musicians including Mike Shinoda, the company created a melody that will greet customers whenever they interact with Mastercard.

How better to launch it than via a new sync with Camila Cabello?

Aired before the Grammys last month, the ad introduces a new initiative designed to give fans access to ‘priceless’ prizes, including intimate shows and behind the scenes access.

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