Sync Story: Safeworld/James Warren

Ben Homewood

With the world on pause, the sync world is in reflection mode. The latest ad to bring the lockdown blues to life is a new TV campaign helmed by Phantomz Electric and soundtracked by a rework of songwriter James Warren’s Everybody’s Got To Learn Sometime, recorded by Antony Genn & Martin Slattery. Over the top, Anjelica Huston reads a spoken-word passage.

The ad is also running across radio and print, and highlights the Safeworld website – which hosts fundraising for ...

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