Sync Story: Samsung/I Don't Speak French

Ben Homewood

Håkan Persson started I Don’t Speak French as a solo endeavour and this modern pop entity has blossomed in recent years, adding members and now, in 2020, landing a big sync spot for new single Blow The Speakers Up. 

Samsung traditionally places music front and centre of its campaigns (see last year’s DeeWunn & Leo Justi spot for recent evidence) and Blow The Speakers Up is the latest example of its penchant for punchy soundtracks. 

It’s not surprise that Persson ...

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