18-24 year-olds are driving the vinyl music revival, according to research by ICM.
The research (taken from nationally representative online survey of 2030 consumers) reports that in the last month 5% of respondents had bought music in vinyl format with sales of new and vintage vinyl biggest amongst 18-24 year olds with 14% having bought vinyl in the last month compared to 9% of 25-34 year olds and 5% of 35-44 year olds, going against the typical view of younger ...
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