£3.5m Government initiative launched to warn against piracy

James Hanley

A new £3.5 million Government-backed education initiative is being launched in a bid to safeguard the future of the UK’s creative industries.

The Get It Right From A Genuine Site advertising campaign encourages consumers to reduce online copyright infringement. Spearheaded by an advert during The X Factor on October 25, it is adopting a fresh approach to tackling piracy, aiming to inspires consumers to see themselves as “investors” in a creative process that, with their full support, can deliver more ...

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