£3.5m Government initiative launched to warn against piracy

James Hanley

A new £3.5 million Government-backed education initiative is being launched in a bid to safeguard the future of the UK’s creative industries.

The Get It Right From A Genuine Site advertising campaign encourages consumers to reduce online copyright infringement. Spearheaded by an advert during The X Factor on October 25, it is adopting a fresh approach to tackling piracy, aiming to inspires consumers to see themselves as “investors” in a creative process that, with their full support, can deliver more ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...