All Tomorrow's Parties: 'Promoting is a thankless task'


Named after a Velvet Underground track, birthed by Belle & Sebastian, and with Mogwai as its first headliner, All Tomorrow’s Parties was the quintessential indie festival with impeccable credentials and a string of super cool curators. Unfortunately, in June 2012, it came to an all-too-indie end and went into liquidation.

By then the promoter had staged 30 festivals in out of season UK holiday camps, set-up a record label, expanded into the US and launched I’ll Be Your Mirror ...

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