Asia - how to break emerging territories

RHIAN JONES

Asia is a pretty hot market right now. Previously seen as a piracy haven, times are changing thanks to the arrival of legitimate digital streaming services including Spotify and Deezer to the region. Last year, Universal Music Publishing struck its first multi-territory licensing deal in Asia Pacific while Live Nation expanded into Taiwan in January.

But does it hold many opportunities for Western artists? Apparently so. During a panel discussion at Primavera Pro conference in Barcelona at the end ...

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