BandMerch has struck a long-term worldwide merchandising agreement with The Who ahead of the band’s Quadrophenia tour next year, which marks the 40^th anniversary of the famed rock opera.

The BandMerch deal includes e-commerce, fansite thewho.com and a wide range of retail partnerships on around the world.

While merchandising deals often only last for a single album cycle, BandMerch president Joseph Bongiovi said, "the Who wanted a relationship that will probably, quite honestly, go for the rest of their ...