BandMerch strikes worldwide deal with The Who

Tom Pakinkis

BandMerch has struck a long-term worldwide merchandising agreement with The Who ahead of the band’s Quadrophenia tour next year, which marks the 40th anniversary of the famed rock opera.

The BandMerch deal includes e-commerce, fansite and a wide range of retail partnerships on around the world.

While merchandising deals often only last for a single album cycle, BandMerch president Joseph Bongiovi said, "the Who wanted a relationship that will probably, quite honestly, go for the rest of their ...

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