It found that:
o 75% of consumers identified themselves as being passionate about music
o Music was more popular than any other interest tested, with 46% of respondents saying it was one of their favourite interests
o 69% of the most passionate music fans agreed that brands provide new revenue streams for the industry
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial