Bloom.fm boss Oleg Fomenko has said that the service's £1 price point is an attempt at changing the culture of piracy.
Speaking at Wednesday's Technology, Streaming and The Future of the Music Industry panel in the House of Commons, Fomenko (pictured) said that price is the biggest barrier that's stopping consumers downloading music legally.
By offering music fans a £12 a year subscription package, Bloom “entices consumers with quality, ease of use and price point,” said Fomenko.
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