BMG boss predicts death of A&R

Speaking at Midem on the future of music publishing over the next 200 years Masuch predicted that cheap and simple 'DIY' systems allowing aspiring artists to make and market their own music, combined with the internet, will find A&R taking a back seat in breaking new talent and getting acts signed.

"I think the importance of A&R in finding new talent will be less important going forward," he said. "Currently there is an A&R bottleneck which is stopping a lot ...

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