Following on from reports of tentative testing of a new ‘Buy Tickets’ button by Facebook, the initiative now appears to be in full swing with Eventbrite announcing that it has integrated with the mechanism in the UK.

The ticketing site said it “jumped at the opportunity” in a blog post announcement yesterday.

“We enhanced our one-click ‘Publish to Facebook’ feature to seamlessly incorporate your Eventbrite event page URL into the new ‘Buy Tickets’ link on Facebook Events when you publish ...