5 ways Google wants to help fight piracy

Tom Pakinkis

Despite being touted by rights-holders as a major facilitator for piracy, search giant Google has outlined five key steps it is willing to take to help UK content owners increase the visibility of authorised services in its search results.

The steps – a mixture of new initiatives, existing efforts and advice to rights-holders to help ensure legitimate services and content can be found by consumers before pirate alternatives – were handed to David Cameron’s IP Adviser Mike Weatherley earlier this ...

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