Global release day kicks off on July 10, New Music Fridays branding revealed

Tom Pakinkis

Branding for music’s global release day has been revealed, with ‘New Music Fridays’ kicking off on July 10.

The New Music Friday logo will be made available for retail and artist campaigns to inform consumers of the globally aligned initiative and create a sense of event around new releases.  

“There used to be more of a sense [of occasion] around new music releases,” IFPI CEO Frances Moore told Music Week. “When I was younger you’d be very excited about ...

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