Grainge: 'SoundCloud can generate incredible revenue - with the right model'

Tom Pakinkis

Universal Music Group boss Lucian Grainge has tipped SoundCloud to be a major revenue earner in the future – if it can find the right business model.

Speaking at The Wall Street Journal’s WSJD Live Global Technology Conference, Grainge said he needed to see a sustainable business model put in place before any kind of partnership with the digital music platform could be considered.

On the question of working with SoundCloud in the future, Grainge said there is “an ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...