Grainge: 'SoundCloud can generate incredible revenue - with the right model'

Tom Pakinkis

Universal Music Group boss Lucian Grainge has tipped SoundCloud to be a major revenue earner in the future – if it can find the right business model.

Speaking at The Wall Street Journal’s WSJD Live Global Technology Conference, Grainge said he needed to see a sustainable business model put in place before any kind of partnership with the digital music platform could be considered.

On the question of working with SoundCloud in the future, Grainge said there is “an ...

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