John Probyn says picky public are biggest challenge of live events market


One of the biggest challenges music promoters faced in 2012 was customers who became increasingly difficult to please - says John Probyn, CEO of Live Nation UK.

Probyn said the last 25 years has seen a big shift in the demands of music lovers. Speaking to the Guardian he explained: "The public are much pickier than they used to be. Fans now expect spectacular shows, with good quality sound and great entertainment – they are looking for that wow factor.


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