Ministry of Sound joins Global's Dax

Coral Williamson

Ministry of Sound has become the 140th publisher to join Dax, the digital audio exchange developed by Global.

Dax gives advertisers a single buying point for 140 digital audio platforms including Rdio, Musicovery, audioBoom, Global’s own radio brands Capital, Capital XTRA, Classic FM and LBC, and Bauer’s Absolute Radio network.

Ministry of Sound Radio now joins other music streaming services, digital radio and podcasting platforms now able to sell their inventory through the advertising exchange

Mike Gordon (pictured), ...

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